the bondi burger

Working with copywriter Kiah Nicholas at Host Sydney, I worked on the conceptual development and rollout of Oporto's multi channel campaign for the Bondi Burger. With a rollout that focuses on everything from targeted local insights to consumer idiosyncrasies, the campaign 'It Bites Back' delivered light hearted and cheeky 'burns' across contextual OOH, radio, social and in-store placements.