On a 6 week stint in London I worked on the conceptual development and execution of this short film for iTunes Festival 2013.
The film was released digitally alongside banners that linked fans to the musical acts they wanted to see right as they performed. We made a film that explores what makes live music such a wonderful and compelling experience. It looks at the moments enjoyed by the artists and the audiences: the anticipation, the backstage rituals, the dancing, the singing, the interactions between crowd and musician. The film captures the physicality of live music, but, more importantly, examines the emotion it creates. Working under the creative director I was involved with the conceptual development, art direction and complete rollout of this film.